In his latest article, community columnist Sean Bulger looks at "The Site Beyond the Game". This community management focused column looks at official sites, how different games do it and what else is out there.
Every game has an official site for various reasons. The official site of a game is either an important hub of information and activity or it is simply a marketing page trying to draw players in. Or sometimes it is both, like how Sony Online Entertainment sets up their websites - the main page being a flash page used to draw players in, while also retaining forums and the Players websites.
Read it all after the leap.
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